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This
national supplier of business and corporate gifts had an existing
Access database of hundreds of gifts. Information stored about
each product included cost information, a description, sizes
and personalisation information. Our task was to present this
information on the web in an attractive and informative manner.
Using ASP we created an online catalogue. The catalogue is
searchable by a number of criteria and there are normally
a number of views available of each product - the system automatically
checks for the existance of these image files and offers them
to the visitor. A product details page (shown top right) shows
full information about each product and from there users can
select from a number of features such as "email details
of this product to a friend" and a "quote me"
system enabling visitors to request a detailed personalisation
quote.
A number of administration functions are incorporated in
the system including a log of searches made on the system.
The whole site was coded to enable search engines such as Google to harvest
each product page. This technique has been successful and is resulting in a large
number of visits from potential clients using search engines.
The responsibility for running the site has now been moved elsewhere and the
layout has changed. The underlying database is unchanged.
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